Want Instagram marketing tips? Well, before that let me do a round up for you of Instagram, a more than popular social media networking site.
Since its inception in 2010, the app has become an ultimate platform for people to connect each other. People share their everyday lives through photos an stories and like other social media apps, it has also become a global addiction.
There are currently a billion active users of the site and counting. The site not only has a large number of general users but also there are millions of influencers on the site and even you can become an influential brand.
In today’s post, we will dive headfirst into how you can use Instagram for your small business and show you how you can connect with your audience on the platform.
The site has a dynamic algorithm, which keeps on transitioning time and again. It has become a challenge for the brands to augment their reach and engagement.
So, I have put out here these powerful tips that you can use to milk the platform for all that it’s worth.
1- Switch to a business profile if it’s not!
Before you learn Instagram marketing tips, you should make sure that you have a public account.
There are many benefits of having a public profile such as, your users can contact you directly by clicking the press button just as they would do from your website.
The Instagram analytics tools such as insights that provides information about the reach of your content also come along with a business account.
With a business profile, you can also use Instagram ads to create and publish ads without having to use face book’s advertising tools.
2- Optimize your bio
While the brands focus a lot on their alluring photos and videos, they fail to think of a cardinal part of their profile, that is their bio!
Your Instagram bio isn’t just a bio, it is going to define your whole profile. From feeding audience to your profile to serving as a call of action, there is a boatload that brands can do with just a few wise words.
A few things which you can add to your bio irrespective of any business you own:
- A branded hashtag for promotions
- A link to your website or URL linking to your home page
- A fleeting chronicle that can be said to be your brand voice
3- Post Product teasers:
What if you can sell more products on Instagram using product teasers?
Well, yes you can!
The energetic, colorful, bright and thoughtful product teasers will only do good not only to your engagement but also your to your sales, Keep in mind that your product teasers should be appealing that will urge people to buy.
When teasers are posted for the things, people want and you don’t ask them to buy, it is more likely that they end up buying those things. The above star bucks post is an example of a perfect product teaser. Star bucks posts announce its seasonal drinks with sharp imagery which increases their reach. This works for any industry.
People may buy or may not buy, but they would like, comment or share it with a friend.
So, now you know how to tease people with products?
4- Use Instagram stories:
Many brands seem to sleep on their Instagram stories, however now is the time to wake up!
Instagram stories are different from Instagram posts and they are live for only 24 hours, they appear at the top left corner of your timeline and can be viewed when a user clicks on them.
These Instagram stories offer never ending benefits to the users specifically brands and businesses.
The stories are displayed at the top where users already look daily so it can beat the algorithm and make you win.
You should post boomerangs, inside raw photos and GIFs on your stories if you want to generate leads!
5- Do paid partnerships or collaborations:
As stated earlier, there is a huge number of social media influencers on Instagram, many of these accounts have a large number of followings. You should do fun collaborations and partnerships with them and you can benefit from the reach and engagement of their posts too! Two in one, right?
6- Post reviews and user-submitted photos:
Wouldn’t it be great if you could produce great content for Instagram without having to rush or do anything? Well, I have got you sorted for that as well.
So here the solution is that you should post user-collected photos and reviews and your already engaged audience will definitely enjoy it more because this content will be unfiltered, unpredictable and undoubtedly authentic. It will create a sense of optimism in the audience.
So, above an example of how you can use user-collected content. You can mention or tag the user too to validate the authenticity of the review.
7- Think of an interactive hashtag:
In order to increase Instagram engagement of your brand, one useful thing you can do is to come up with an interactive, branded hashtag #
The benefit of using hashtags is that the user can go through all of your posts conveniently. It is kind of free advertising because whenever anyone uses that hashtag, they are actually redirecting followers your way!
The popular drink company Red Bull has chalked up a whooping 299,612 posts with their hashtag underlying……#itgivesyouwings.
8- Post consistently:
Always keep in mind that consistency is the key! (Secret: it is applicable to everything in life).
Sticking to a consistent posting schedule helps you to show up in your target audience’s timelines.
However, you should not over post! Over posting will only be a sure fire to turn off your existing followers. Instead choose a right time to post, when most of your followers are active. But, at the same time you should post regularly so that you may show up in the users feed which gives them more chances to engage with your post.
9- Communicate with your followers:
Don’t turn your profile into a non-stop sales pitch. Instagram is a social media platform and you should learn to socialize, other than work you should try to communicate with the audience by sharing some random incident on your story or simply greeting them! Here are a few to show you how you can communicate with the people through your work profile:
Popular question/answer and poll features of Instagram are going to save you in this regard.
10- Experiment with different content types:
Instagram is so much more than photos, a number of other content types are also available on the platform including IGTV, videos, reels and stories. Also, to increase your reach you must share all types of content so people of all tastes may enjoy it! There are people who are more inclined to watching videos rather than photos and there are people who are awestruck by just an alluring photograph, your brand should satisfy them both!
11- Enhance your caption:
Adding suitable captions is a bonus to enhance your content further, some people write lengthy captions and some people prefer to add a short, snappy headline to post!
Both are equally good, and you may choose any of these!
I hope these tips will help you in Instagram marketing. Happy Instagraming!
